# Wada haishoku for reels, stories & motion

These motion and palette suggestions are testable editorial hypotheses by Audy, not measured Wada-palette or video outcomes. Use the Message Lab A/B checklist to test them for your audience.

## Idea → video in five moves
1. Pick a harmony, not a brand hex. Choose a 2–4 color Haishoku set (or a B-hen month) that matches the mood before CapCut/AE.
2. Assign roles once: ground / type / accent / trail. Don’t rotate all four every cut.
3. Lock ground + type; move accent (and trail) on beat.
4. Frame: 9:16 full-bleed ground, type center-third, accent lower-third CTA; 16:9 panels + lower bar; 1:1 same roles cropped.
5. Export hex + OKLCH + CSS vars so every cut inherits the set.

## Ideation prompts
- Season reel: B-hen month → arrive/dwell/leave, one accent change per scene.
- Theory reel: swatches → lived frame (title → product → end).
- Myth-bust: loud complementary vs muted Wada triple.
- Story: 4 frames, same ground/type, accent steps through swatch 3/4.

## Motion notes
Temperature shifts > hue jumps; short accent hits (2–6 frames @24fps); captions ≥4.5:1; vars --ground/--type/--accent/--trail + accent-hit keyframes.